May
04
Choice Hotels Boosts Ad Budget by Double Digits, Launches Brand Refresh
Posted in: UncategorizedChoice Hotels International is boosting its ad budget by 13% this year, as it undertakes a brand overhaul.
Choice Hotels is spending an unprecedented amount of advertising this year, said Christine Lynn, VP-advertising and marketing communications. It is unveiling a new logo, as well as a campaign that includes prime time TV, a first for the company, print, digital, radio and social components. The company spent $54 million on measured media last year, according to Kantar Media.
McCann Erickson New York is Choice Hotels’ integrated agency of record.
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