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For Frosted Flakes, the road to success is paved with chocolate and cinnamon.

First there were traditional Frosted Flakes. Last year, a cinnamon version debuted. And Chocolate Frosted Flakes are next on the list, coming in November. Cinnamon, followed by chocolate, were the top two flavors fans were asking for, says Brad Schwan, senior director of marketing for Kellogg’s morning foods division.

Frosted Flakes appears to be doing well despite the soggy overall ready-to-eat cereal category. It has posted its highest growth in more than three years, says Schwan. While he wouldn’t quantify just how well Cinnamon Frosted Flakes have done in their first year, Schwan calls them “the category’s largest innovation in the last year in terms of market share.”

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