Hasta La Creative!

As it faces steeper competition in a fast-growing category, Greek yogurt marketer Chobani is undertaking its second creative-agency review this year.

"We recently amped up our internal marketing and communications team, adding a deep bench of world-class professionals to mirror a traditional agency model," the company said in a statement. "With this agency review, we are looking to match our internal strength with a partner who shares our vision to provide people with access to delicious and nutritious food."

Chobani, which is the top-selling Greek brand in the U.S., had moved the account to Boston-based independent agency Boathouse in February after a short stint with Leo Burnett, New York. Boathouse will not be considered in the review, according to a Chobani spokeswoman. Ark Advisors in New York is supporting the search.

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