Hasta La Creative!

Chobani is embracing natural ingredients and a simplistic lifestyle in its final spot for the “To Love This Life is to Live Naturally” campaign, which airs today.

The commercial highlights a social issue that aligns with the yogurt company’s core foundations of equality and acceptance. It opens with a same-sex couple waking up and starting their day with Chobani Simply 100.

“We’ve been an inclusive brand from the beginning and equal rights has been fundamental and foundational for this brand,” said Peter McGuinness, chief marketing and brand officer of Chobani. “The founding mission of Chobani was better food for more people. Good food shouldn’t be a privilege, it should be a right, and we want to make it available to all.”

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