May
29
Chipotle Taps GSD&M for Media, Creative
Posted in: Uncategorized
Chipotle has tapped Omnicom’s GSD&M as its lead media agency and to handle some creative projects after a review.
A Chipotle spokesman confirmed the appointment. While the marketer’s creative direction will continue to be driven internally, it will “look to GSD&M to take on select creative projects.” GSD&M will work primarily on Chipotle’s traditional advertising, which the chain calls its “top-of-mind” marketing, designed to raise awareness.
Media had previously been handled by Compass Point Media, which is part of Interpublic’s Campbell-Mithun.
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