Feb
12
Chipotle goes the documentary route with video campaign shot by Errol Morris
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Videos released Monday feature workers including Bre (above) and Krista (below), speaking with Morris as they do some work in the kitchen.
“I’ve seen firsthand the real ingredients and culinary skills that Chipotle employees possess and I’m officially a believer,” Morris said in a statement.
Along with showing Chipotle’s restaurant employees, the company plans to show off farmers it works with. The premise bears some resemblance to the work Papa John’s is doing to restore its image. The struggling pizza chain has been featuring its franchisees and other workers in its marketing in recent months.
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