Hasta La Creative!

Chipotle challenger Qdoba has named Pereira & O’Dell its new lead agency after a review.

The San Francisco-based shop will handle all strategy and creative, while Horizon Media will continue to handle media. The process was overseen by Select Resources. Qdoba has worked with shops like Denver-based Fear Not (formerly Goodness Works), which picked up the business in 2012.

“Pereira & O’Dell shares our vision to fearlessly craft a brand narrative that will give consumers no choice but to take notice,” said David Craven, VP-brand communications at Qdoba, in a statement. “Plus, we think they’re pretty great at what they do.”

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