Hasta La Creative!

Fan Bing Bing is one of China’s biggest stars — maybe the biggest. An actress and TV producer, she’s been No. 1 on the Forbes China Celebrity List for three years running. In Hollywood, she plays a mutant with teleportation powers for “X-Men: Days of Future Past.” In China, she’s the producer and title character of costume drama “The Empress of China,” which made international headlines when censors pulled the show off the air to censor out the actresses’ cleavages. She has more than 33 million followers on Weibo, China’s Twitter. There’s even a Barbie in her likeness.

Ms. Fan, 33, has always been discreet about her love life, so it was big news when she and an “Empress of China” co-star, Li Chen, announced their relationship on May 29 on Weibo. They did it via a selfie on Weibo, with the simple caption “us.” Their posts have been shared nearly 1.6 million times and generated 6.6 million “likes.”

Ms. Fan, a savvy brand ambassador, didn’t let her moment go to waste. And though her post appeared simple two people wearing white shirts against a plain background — it wasn’t.

Continue reading at AdAge.com