Chinese PR Group BlueFocus Buys London-Based We Are Social
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Chinese PR group BlueFocus Communications is taking a big step toward becoming an international player with the $30 million acquisition of five-year-old social media agency We Are Social. The London-based agency also has offices in New York, Paris, Milan, Munich, Sydney, Sao Paulo and Singapore.
We Are Social, which claims to be the world’s largest specialist social media agency network with revenue of $57 million this year, is selling an 82.8% interest in the business. The founders, Robin Grant and Nathan McDonald, will stay on and drive expansion into new territory, expected to begin with China.
“When we set out to find a partner, this wasn’t the answer I was expecting,” said Mr. Grant. “We were wary of the perceived cultural differences, but from day one we developed an empathy with BlueFocus that we have built on over the last year.
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