Chinese Don’t Trust Food Made In China Either, Seek Baby Formula From Abroad
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Product quality has long scared Chinese consumers, who often prefer to buy foreign brands they believe are superior to local products.
But the latest scandal involving infant formula is taking this trend to extremes: Parents not only want foreign infant formula brands, but trust them only if purchased outside of China. That concern is impacting sales in markets as far away as Europe as Chinese visitors empty store shelves. Closer to home, Hong Kong is cracking down on infant formula smugglers.
Shopping overseas for products to consume in China “is not stable, not something that can meet everyone’s request on a timely basis,” said Allen Wang, CEO and co-founder of Beijing-based Babytree.com, the world’s biggest parenting website with 55 million unique monthly visitors.
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