Jul
10
China’s WeChat Makes Global Push with Soccer Superstar Lionel Messi
Posted in: Uncategorized
China’s wildly popular messaging app WeChat is stepping up its courtship of users outside its home market, kicking off an international ad campaign featuring soccer superstar Lionel Messi.
WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets.
It started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other social features also make it similar to Instagram, Facebook, Twitter and Skype.
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