Hasta La Creative!

China’s new leaders take office early this year, and the marketing industry will be looking to them to continue to push policies that spur urbanization and domestic consumption.

Incoming President Xi Jinping, Premier Li Keqiang and several other top leaders in the new administration cut their teeth in booming coastal areas where foreign investment was an important factor in the local economy. None has any ties to marketing, but the industry is expected to continue growing without much interference from Beijing, especially because advertising isn’t considered a “strategic” industry, like energy, food or infrastructure.

“The government focuses on things that directly affect the lives of groups of consumers, and advertising in that sense is not threatening, so it’s given a fairly wide leash,” said Tom Doctoroff, JWT’s Shanghai-based Asia-Pacific CEO.

Continue reading at AdAge.com