China's BlueFocus Reports Net Profit Growth of 63% in 2014
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China’s BlueFocus Communications Group reported 63% growth in net profit to $115 million in 2014 as the ambitious former PR group accelerates its international growth and expansion into digital. Revenue grew by 67% to $965 million.
Last year BlueFocus was included for the first time in the Ad Age DataCenter’s World’s 50 Largest Agency Companies ranking. The Beijing-based company was No. 17, but had no revenue from North America.
Since then, the company has shifted its focus to North America, after investing in London-based digital agency We Are Social and PR group Huntsworth. In July, BlueFocus hired its first international president, Holly Zheng, to speed up international growth. Ms. Zheng, a Chinese-born former semiconductor industry executive, is based in San Francisco. BlueFocus took majority stakes in U.S. design firm Fuseproject and Canada’s media and communications group Vision7.
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