May
27
Chili's Finally Hits the Freezer Case — Without Its Signature Items
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Chili’s is rolling out a grocery line, but you might not recognize the menu.
The chain’s freezer-case of feature single- and multi-serving dishes comes a long time after other casual-dining chains like TGI Friday’s and P.F. Chang’s introduced frozen food at the supermarket. It also comes amid a protracted sales slump for supermarket frozen foods.
So why even bother? Chili’s thinks it can bring something no other brand can. “We loved the brand and the idea of bringing Southwestern to the freezer, something that’s been missing in frozen-entree category,” said Mark Toth, VP-marketing at Bellisio Foods, which also markets Michelina’s frozen foods and is working with Chili’s.
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