Hasta La Creative!

Chili’s Grill & Bar has hired 360i as its integrated media agency of record, the latest in a string of bets to spice up its business.

The move represents an expanded relationship for the agency and restaurant: Chili’s hired 360i as its digital marketing agency in early 2016, including creative and media, following a competitive review. The Dentsu Aegis Network-owned agency will continue to handle that part of the business, but will now also field integrated planning, communications planning and broadcast planning, buying and execution for the casual-dining chain.

Chili’s was impressed by 360i’s performance with search and the agency’s digital roots, exec VP-chief marketing and innovation officer Steve Provost said.

Continue reading at AdAge.com