Mar
12
Children’s Hospital in Hot Water Over Corporate Sponsorships
Posted in: UncategorizedNEW YORK (AdAge.com) — The Nationwide Children's Hospital, so called in recognition of the insurance company's $50 million donation, is drawing fire from advocacy groups for its embrace of corporate sponsors. The facility is preparing to break ground on the Abercrombie & Fitch Emergency Department and Trauma Center. Another retailer, Limited Too, will be recognized for its $5 million donation with the Limited Too & Justice Main Lobby. But it is the affiliation with Abercrombie, known for its not-exactly-child-friendly advertising, that is drawing the most criticism.
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