Hasta La Creative!

Inspired by the meal’s name, the brand deviates from its famous long-format film style. Bringing the Soul Sisters to life in six 45” spots, and one 20” spot. An integrated campaign approach which looks to include elements such as TV, social media, digital, outdoor and activations, aiming to resonate and delight. Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support. They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.