Chick-fil-A Drops The Richards Group After 22 Years
Posted in: Uncategorized“The idea chicken for breakfast isn’t something that most people pop up in the morning and think about,” said Eric Kallman, creative director and co-founder of Erich & Kallman.
The work includes commercials featuring actors portraying prominent people including Amelia Earhart, Alexander Graham Bell, Ludwig van Beethoven, Michelangelo, Susan B. Anthony and Thomas Edison. “Whatever they did historically had to kind of feel like they beat the odds and it was something that people didn’t think they might accomplish,” Mr. Kallman said.
The spots mix history lessons with current notes. For example, Ms. Earhart is shown flying an old-fashioned airplane resembling one she flew across the Atlantic Ocean, then uses a smartphone to take a selfie.
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