Chicago Agency Startup O’Keefe Reinhard & Paul Backed by Interpublic
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Backed by Interpublic Group of Cos. and opening its doors this week in Chicago’s West Loop is a rare startup in a land of agency giants: O’Keefe Reinhard & Paul.
Yes, that Reinhard. One of the partners is Matt Reinard, son of ad legend and DDB Worldwide Chairman Emeritus Keith Reinhard. He joins Interpublic’s former chief growth officer Nick Paul and ex-U.S. creative chief Tom O’Keefe, reuniting three execs who once worked together at DraftFCB.
Not only is the younger Mr. Reinhard’s new shop backed by a rival holding company to Omnicom, where he worked from 2009 to 2011 as an executive creative director, his new agency will have close connections with Taco Bell, a fast-feeder nipping at the heels of key DDB client McDonald’s. The story of how his dad succesfully campaigned to return the Golden Arches to the agency’s roster after it was lost to Leo Burnett is the stuff of agency lore.
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