Chevy Did Not Create That Heart-Rending Dying-Dog Spot


They say you can’t go wrong by using a cute dog in a TV commercial. But what about a dying dog?

General Motors’ Chevrolet is being lauded — and ripped — for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch “Maddie” before the dying dog is euthanized.

But here’s something you might not know. The spot wasn’t created by an ad agency. And Chevy has never actually aired the 60-second spot, according to spokeswoman Cristi Vazquez.

Continue reading at AdAge.com

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