Hasta La Creative!

To release Chevrolet Onix with the exclusive 7-inch touchscreen MyLink system, Chevrolet Brazil launched a film that carries humor and daring.
The film tells the stories of 4 fingers that suffer a lot: the one of an artist who is always dirty; another one of a joiner, that has been cut; the finger of a romantic singer who is obliged to form a heart at the end of songs, and, finally, the most unfortunate of all of them: the finger of a proctologist. But here is the day to be rewarded for all this sadness: now, with Chevrolet Onix that offers MyLink System, a complete entertainment system in a 7-inch touchscreen, these fingers will be able to choose between music, videos and many other features. After so much pain, these poor fingers will finally have fun.

Advertising Agency: WMcCann, Brazil
CCO: Washington Olivetto
Creative Directors: Eric Sulzer e Fernando Penteado
Copywriter: Carolina Markowicz
Art Director: Fabiano de Queiroz Tatu
Agency producers: Nair Bittencourt, Guilherme Passos, Rossana Noceloni
Prod. Co.: Delibistrot Filmes
Executive Producer: Carlos Guedes (Cebola)
Diretor: Rafaela Carvalho
Production designer: Fernanda Salloum
DOP: Fernando Oliveira
Editor: Christian Grinftein
Post production: PIX
Audio: LOUD
Audio: Janecy Nascimento e LOUD team
Locutor: João Acaibe