Feb 03

Cheetos Popcorn, Coke Energy—Inside the Art of Launching a New Product in the Super Bowl

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Cheetos Popcorn, pretzel Pop-Tarts, Coke Energy, Mountain Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all the focal point of ads airing during the Super Bowl. This Sunday, several brands will be putting their latest offerings on display in…

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