Cheddar's Jon Steinberg: Streaming live from a gas station near you
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After a five-year stint at BuzzFeed, beginning in 2010 when there were just 15 employees, and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that’s precisely what Jon Steinberg did. The former President and COO of BuzzFeed launched Cheddar Inc in 2016, a new media company with the initial goal of becoming the CNBC for millennials.
“I did a lot of CNBC while I was doing BuzzFeed. And I did it for two reasons: I always loved CNBC, that’s what I watched growing up as a kid,” Steinberg says on the latest episode of Ad Lib. “And I found it was really good for our advertising business. Basically every CEO or CMO, I could pick them off of the broadcast that I was on.”
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