Mar
01
Cheddar expands into prime-time programming
Posted in: Uncategorized
Cheddar, the self-proclaimed “post-cable” network, is expanding its programming into one of cable TV’s hallmarksprime time.
The new initiative, called Cheddar Premier, will feature shows covering topics such as business experiences across generations and leisure travel from a local perspective. The initial set of four half-hour original series will offer brands a chance to integrate with the show’s editorial focus.
“We want to make sure that the brand feels like it’s an authentic integration,” said Melissa Rosenthal, Cheddar’s executive vice president.
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