Jul
29
Checking Into a Stieg Larsson Novel? Get Ready For Check-In Fatigue
Posted in: Uncategorized
The ever-brilliant Caroline McCarthy posted a story today on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to "reward" consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not attached to anything of value.
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