Hasta La Creative!

In early February, Cond Nast’s Wired took a stand against the rise of ad-blocking technology, which was being used on more than 20% of visits to the magazine’s website.

It gave ad-blocking Wired readers two options: whitelist Wired.com, allowing ads to be served as intended, or pay $1 per week for an ad-free version of the site.

“We know that you come to our site primarily to read our content,” Wired said in a note to readers at the time, “but it’s important to be clear that advertising is how we keep WIRED going: paying the writers, editors, designers, engineers, and all the other staff that works so hard to create the stories you read and watch here.”

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