Apr
23
Chase's Kristin Lemkau on CMOs taking a stand
Posted in: Uncategorized
Since rising to the top marketing role at JPMorgan Chase in 2014, Kristin Lemkau’s job description, like the industry, has become increasingly complex. The chief marketing officer, a vocal champion of brand safety and agency transparency, is also part of the Gun Safety Alliance, where she uses her work skills to promote tighter gun safety laws.
Lemkau, a 19-year veteran of Chase, will be at next month’s Ad Age Survival Summit in Chicago talking about the new breed of marketer. Below, she explains her own path to taking on culturally hot issues.
Why gun safety?
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