Chase Rings a Bell for America's Small Businesses
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Chase is ringing in its new small business campaignwith actual bells. On Wednesday, the bank is unveiling a digital push for Chase for Business by asking small businesses in the U.S. to submit themselves ringing their own morning bells every day when they open for business. The results will be depicted on a dedicated website, chasemorningbell.com. One 40-second anthem spot (above), which features entrepreneurs at a deli, coffee shop and barbershop, explains the effort.
“There are those who are up before the birds, before the sun, yet there’s no celebration when their day begins,” a voiceover laments. “Some businesses have an opening bellat Chase, we believe small businesses deserve one too.”
The campaign will kick off with a launch ceremony at the New York Stock Exchange. Greg Zamfotis of New York-based Gregorys Coffee, a 17-unit chain, will ring the bell, while the portraits of dozens of other small business owners will be on display. Mr. Zamfotis is a Chase for Business customer.
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