Chase Relaunches Website With Focus on Branded Content, Simplicity
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JPMorgan Chase is retooling its website to create a more cohesive experience across its digital channels. The new look — unveiled on the bank’s homepage Sunday — mimics the Chase Mobile app, which was refreshed last April and has more than 21 million active users.
The homepage breaks the mold of many bank websites, like those from Bank of America, Citibank and Wells Fargo. It highlights evocative lifestyle images rather than product shots and employs responsive design, which adapts to the size of the window.
“We’re taking the same design and innovative philosophy that you saw in the mobile app and implementing it [on the website],” said Tim Parsey, head of digital customer experience at Chase, adding that the design is simple, personal and cohesive to create the sense of a human relationship. “It’s part of the journey of modernizing the digital experience at Chase.”
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