Chase Hires Acxiom CMO Suther as Chief Customer Officer
Posted in: Uncategorized
Financial services companies deal with a lot of data, so it comes as little surprise that JPMorgan Chase has looked to the data industry for its latest marketing hire. The bank has appointed Tim Suther, CMO of database marketing company Acxiom, as chief customer officer of a new business still being kept under wraps.
"I’m going to Chase to work on a new venture to use information to serve customers better," Mr. Suther said Thursday morning. Other than saying he is to focus on marketing, project management and product development, he declined to share much about the new role he will start next week, such as how he envisions using Chase’s customer data for online and offline marketing or the name and size of his new division at Chase. Representatives from Chase and Acxiom did not immediately respond to requests for comment.
The chief customer officer role is an entirely new one at Chase, said Mr. Suther.
Post a Comment