Hasta La Creative!

Heineken Light is on the defensive over new ads that use the tagline “sometimes lighter is better,” after they were deemed racist by Chance the Rapper.

In a message on Twitter, where he has more than 7 million followers, the artist held up one of the ads as an example of how, in his view, marketers sometimes don’t mind getting called racist:

I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg

Continue reading at AdAge.com