Jan
11
CES: CBS CEO Moonves Calls Overnight Ratings 'Useless,' Defends Streaming Service
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This week in Las Vegas, Leslie Moonves, president and CEO of CBS, met with a CMO — he didn’t say who, only that the executive was from a “major corporation.”
“I said, ‘Okay, let’s say your company wants to spend $100 million dollars. Why can’t you come in and give me the $100 million dollars?” Mr. Moonves told an audience on Wednesday, at the Consumer Electronics Show. “‘I will make available to you any form of media that you want. And I will satisfy everything you need.'”
“Now, he didn’t write me a check write there, but he’s thinking about it.”
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