Mar
21
Cerveza Victoria: The unseen film
Posted in: Uncategorized
Ogilvy México & Cerveza Victoria dazzle again with their new campaign “The unseen film”, a piece that seeks to recognize and give visibility to indigenous mexican creativity and talent.
This iconic piece was born to highlight a series of 5 documentaries created by the great filmmaker Martha Colmenares, an indigenous woman from the Sierra de Oaxaca, who in 1980 had a camera in her hands and assumed the mission of registring the costums and traditions of her community, and surrounding towns, becoming one of the pioneers of indigenous cinema.
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