Nov
03
CEO of Industry Fraud Fighting Group Wants to Put Bad Actors in 'Penalty Box'
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The head of a new industry group created to fight ad fraud wants those perpetuating it to know they will be named if they don’t shape up.
Linda Woolley, who today was named president-CEO of the Trustworthy Accountability Group (TAG) — a fraud fighting organization formed by the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers — said the group would put bad actors in a “penalty box,” calling them out for bad behavior.
“An enforcement program that doesn’t have teeth doesn’t do anybody any good,” she said at today’s IAB Ad Operations Summit in New York. “TAG plans to call out bad actors.”
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