Celebs Click, Text, Tweet and Tap to Order Domino's
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Richard Sherman tweets to satisfy his pizza craving, and Eva Longoria clicks her TV remote to place an order. Domino’s is using celebrities in its latest TV ad to show how easy it can be to order using gadgets.
Domino’s customers can order “AnyWare,” as the Michigan-based pizza delivery chain likes to say. That means, of course, through a regular phone or computer. But these days customers can also order (from their preset profiles) via text, tweet, smart TV, smartwatch and even from the car, if it’s a Ford with Sync AppLink.
According to mobile ad-tech firm Amobee, rival Pizza Hut has more digital awareness than Domino’s, though Domino’s has “successfully carved a niche for themselves as the brand most associated with smartphones and placing orders over social media.”
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