Celebrity Loop and Vimation to Launch Interactive Media Channel

VimationCelebrity Loop and Vimation will be launching an interactive video and rich media player for premium online content. The Celebrity Interactive Media Channel solves challenges facing celebrities and premium content online today. It allows the celebrity to maintain control of their content online, creates an engaging interactive video experience for the fans and allows brands to sponsor the content.

Alyssa Milano, Mel B, of the Spice Girls, and Justin Berfield’s, actor/producer best known for the show “Malcom in the Middle”, new book, “Generation Fear,” published by Harper Collins, are the initial celebrities using the Celebrity Interactive Media Channel player, with a number of others preparing to start participating.

The player, using Vimation’s VIM Platform, lets fans interact directly with celebrity video and rich media content so they can engage with bonus content, slide-out videos, image galleries, biographical information and mini features. This interactive video capability enables the content owner to aggregate content to provide an enhanced video experience for fans to engage with content they are interested in.

(Source) Press

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