CBS's Moonves: Next Year's Super Bowl Ads Will Get 'North of $5 Million'
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CBS Corp. chairman Les Moonves on Thursday made a characteristically bullish assessment of the strength of the Super Bowl marketplace, telling investors that a 30-second spot in the 2016 broadcast will cost at least $5 million.
Speaking on the media conglomerate’s fourth quarter earnings call, Mr. Moonves congratulated NBC on its strong showing in Super Bowl XLIX, which boasted an average in-game unit cost of $4 million per :30. Noting that CBS will host the 50th installment of the NFL title tilt in February 2016, Mr. Moonves said that his sales team would top that mark.
“Five to six million dollars for a 30-second spot sounds pretty good to me,” Mr. Moonves said. Later in the call, the CBS boss somewhat tempered his earlier statement. “We’re going to get north of $5 million [for each] Super Bowl [ad],” he said.
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