Jun
20
CBS Wraps Upfront Talks With Late-Night Volume Gains of 20%
Posted in: UncategorizedCBS has finished its upfront negotiations, securing prime-time CPM (cost per thousand viewers reached) increases in the mid teens and late-night volume hikes of as much as 20%, according to a source close to negotiations. The company emerged with single-digit CPM increases across all dayparts, and given the hefty late-night volume increases, advertisers are clearly…
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