CBS Wraps Upfront Talks
Posted in: UncategorizedCBS has largely completed its upfront sales, according to the network.
“As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace,” the company said in a statement. “Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.”
CBS has been among the most vocal in asking advertisers to pay for ads viewed within seven days of their original airing rather than the current industry standard of three days. Media agency network GroupM agreed to negotiate broadly on that week-long basis, known as C7, this year for the first time.
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