CBS Seeks Golf's Next Ratings Tiger as Woods's Game Fades
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Golf broadcasters got just what they needed during the first round of the Masters Tournament, even if Tiger Woods is tied for 41st.
While a strong performance this weekend from Mr. Woods could boost ratings on CBS, the talk of the tournament after one day is 21-year-old American Jordan Spieth, the first-round leader with an 8-under-par 64.
Mr. Woods, who returned from a break to play in the Masters this week, has been the biggest draw in the game for two decades. Yet at age 39, his celebrity has faded along with his game, and no one has replaced him. Mr. Spieth and rivals like Rory McIlroy, the world’s top-ranked player, represent the best hope to improve the long-term health of the sport for TV networks that carry it and sponsors like IBM and AT&T.
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