Feb
25
CBS Outernet Signs With SeeSaw Networks
Posted in: UncategorizedNEW YORK (AdAge.com) — As the traditional outdoor companies struggle with declining local revenue for the billboard business, the digital-out-of-home industry is just beginning to shape its sales model. Enter CBS Outernet, the subsidiary of CBS Corp., which uses repurposed CBS network content to anchor a digital-video-ad network in 10,800 retail locations.
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