Hasta La Creative!

CBS News is the latest TV programmer to join the over-the-top arena.

After months of discussion, the 27-hour, digital-only service, dubbed CBSN, goes live on Thursday, the company announced. The service will be free and gives users access to a live, anchored news feed that runs in 60-minute blocks. Viewers can scroll back through an hour of content to watch segments on demand. There will be 15 hours of live content, with segments being updated throughout the day. Content will rerun overnight and on weekends.

The service allows CBS News to play in the 24-hour news arena without going the route of a cable TV network.

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