CBS Is Prepping an Over-the-Top Streaming Sports Service
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Just days after its ad sales unit announced it had landed a former Facebook exec to oversee its digital inventory, CBS Corp. on Monday made it known that its ambitions would continue to take it further beyond the realm of traditional TV with a teaser about plans to develop a new streaming sports service.
Speaking to investors during the company’s second-quarter earnings call, CBS chairman and CEO Les Moonves revealed that a 24/7 live-streaming outlet devoted to sports was in the works. While the project is very much still in the larval stage of development, the as-yet unnamed offering is expected to be modeled on the extant streaming news service, CBSN.
“CBS is a big player in the sports world,” Moonves said, citing the network’s rights deals with the NFL, the PGA and the NCAA Div. I Men’s Basketball Tournament, which it cohosts alongside longtime partner Turner Sports. “We are going to look to differentiate ourselves from the ESPNs and the Fox Sports and, well, we think we have a great opportunity for success.”
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