Mar
05
CBS Chief Acknowledges C7 Ratings May Not Come Until 2014
Posted in: Uncategorized
Should advertisers pay for viewers whose their commercials as much as a week after they air? The answer may not come for a year or more.
In remarks to investors at a conference Monday evening, CBS CEO Leslie Moonves suggested the debate between TV networks and advertisers over the push to make “C7” — or ratings measuring how many TV viewers see ads as much a seven days after they originally air — the standard for discussions of TV-ad pricing could be tabled until 2014.
“I don’t know if it happens this quickly, but it will happen within a year. It’ll happen within a year,” Mr. Moonves said.
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