Dec
08
CBS: Broadcast Advertising Will Remain Mediocre in 2015
Posted in: Uncategorized
Don’t expect broadcast TV ad dollars to improve much in 2015.
That was the message from CBS Chief Research Officer David Poltrack at UBS Global Media and Communications Conference in New York on Monday.
Mr. Poltrack predicted ad revenue will remain stable, but not grow through the first-half of the New Year. He estimates advertising will be flat at the onset of 2015 and then grow 2% in the second-half.
Post a Comment