CBRE Extends Content Marketing Program With Online Magazine
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CBRE Group, a $9 billion commercial real estate company, is extending its content marketing program with the launch of “Blueprint,” an online magazine that covers trends and issues affecting commercial real estate and the overall business climate.
“Blueprint,” which launches today, is produced in-house and with digital agency partner Group SJR. It is aimed at CBRE’s clients — including commercial real estate investors and businesses that buy and lease property — as well as the general business audience.
“For our brand to be considered world-class by our clients, we must become known as a company that consistently delivers intellectual capital and thought value to our clients,” said Paul Suchman, who was named chief marketing officer at CBRE Group in August 2013. Since then, he has been working on building the company’s content marketing program, including social media content, research reports and customer stories.
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