Cavalry CEO on Losing a Major Account: Don't Cry in Your Beer — Just Move On
Posted in: UncategorizedThree weeks ago, I received a call that agency folks know all too well. A regime change had resulted in the loss of a big account. MillerCoors was severing our relationship.
My first thought went to the newest clients we’ve added: PepsiCo, Tyson Foods and the American Freedom Foundation, a group helping military veterans and their families. The success of these clients will define our agency.
While Cavalry has existed since 2012, our relationship with MillerCoors and, before that, the Coors Brewing Co., goes back decades, spanning five CEOs and seven CMOs. The best agencies have always internalized the ups and downs of their clients’ brands and made a personal investment of sweat equity to ensure their clients’ success. Creating content is part of what an agency does, but an agency’s job is helping to grow a client’s business.
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