Jun
07
Catering to Local Tastes, McDonald’s Finally Adds Rice to the Menu in China
Posted in: Uncategorized
Big Mac, McDLT, Quarter Pounder with … a Chicken Rice Wrap?
McDonald’s is adding rice products to its menu for the first time in China, in a bid to better appeal to local tastes.
"Our new platform is all about winning the night by listening to what consumers want from McDonald’s for dinner and after," Kenneth Chan, CEO of McDonald’s China, said in a news release. "They want … more filling portions but at the same great value, quality and convenience they have come to expect from McDonald’s."
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