Aug
12
Category Close-up: Frozen Pizza Getting Cold as Economy Improves
Posted in: Uncategorized
What’s happening
The market is stagnating and brands are fighting for a bigger slice of the same-sized pie. And
conditions might get tougher as the economy improves and more people are able to afford restaurant pizza, according to Mintel. The market-research group projects sales of packaged pizza will remain relatively flat at $5.5 billion annually through 2019, while pizza chains will grow sales by 18% between 2013 and 2018, reaching $45.3 billion.
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