May
24
Catchplay: The Sniper
Posted in: Uncategorized
Movies have the ability to isolate us, and transport us for a while to a foreign world to ours. Catchplay proposes to show us the magic of cinema, where fiction and reality are mixed.
Created by MullenLowe Singapore for its client Catchplay, the campaign is based on the passion of watching movies. Each piece of the campaign deals with a particular and recognizable genre that in a short time immerses us in the plot and when we reach the climax of the scene an element out of context transports us to reality. The campaign was shoots entirely in Montevideo.
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